Chocobloom is a boutique brand that specializes in floral-infused chocolates. The client wanted packaging that would immediately communicate both the luxurious nature of their product and its delicate floral inspiration. My challenge was to create a visual identity that is both vibrant and refined—bridging fine art and indulgence.
Design Process
The packaging design draws inspiration from blooming gardens and watercolour expressionism. Each variant—white, dark and milk chocolate—features custom abstract floral artwork, aiming to reflect the flavour profiles and sensory experience of the chocolate inside.
Design Tools Used:
Adobe Illustrator for vector elements and layout.
Adobe Photoshop for mockups and final composition.
Watercolor painting scanned and digitally enhanced for packaging art.
Visual Identity
I chose a clean serif typeface with contemporary flourishes for the brand name, paired with a minimal labeling system that emphasizes cocoa content and product variant. This hierarchy keeps the design elegant and easy to navigate, enhancing the premium feel.
The final packaging blends artistic flair with a modern luxury aesthetic, perfectly positioning Chocobloom as a premium player in the artisanal chocolate market. The designs were well received, with the white chocolate bar particularly praised for its eye-catching warmth and elegance.
