READY is a modern hard seltzer brand targeting young adults seeking fun, flavourful, low-calorie alcoholic beverages. The brief emphasised bold personality, clear flavour differentiation, and shelf appeal, all while staying within a minimalistic yet playful visual language.
Design Process
I began with an in-depth analysis of existing players in the hard seltzer space, focusing on typography trends, color psychology, and fruit-forward branding. I gathered moodboards showcasing dynamic typography, color-blocked gradients, and illustrated fruit splashes to create a visual direction that was refreshing and bold.
Final Deliverables
Print-ready vector can designs for 3 SKUs (Bloody Orange, Dark Blackberry, Green Apple)
Social-ready mockups and 3D renders
Brand guidelines for future flavor extensions
Visual Identity
I established a modular layout to ensure consistency across multiple SKUs while allowing flavor individuality.
Typography: A custom, all-caps headline font for the READY logo conveys boldness and energy, while the handwritten-style “Hard Seltzer” adds a personal, casual vibe.
Flavour Illustration: Each flavor features a central, splash-style fruit illustration to instantly communicate the flavor in a juicy, energetic way.
Color Gradient & Background Patterns: Gradients matching the fruit’s natural hue transition from light to saturated tones, creating a thirst-quenching look. Subtle fruit-patterned backgrounds give an extra layer of flavor identity without visual clutter.
Information Hierarchy: Key selling points—4% ABV, 90 calories, and 250ml—are clearly listed for quick consumer reference.
